ABOUT

PRISTINE IS CLOTHING FOR THE GLAMOROUS DISENFRANCHISED; A SEXY, SMART-ARSE GIRL GANG WITH KILLER CLEAVAGE, SILK STOCKINGS AND A MOUTH FULL OF BUBBLEGUM.

FOUNDED IN 2021 BY KATHRYN HEWITSON AFTER A DECADE IN THE STUDIOS OF SOME OF LONDON’S  MOST CELEBRATED CULT DESIGNERS, PRISTINE IS VINTAGE GLAMOUR WITH A PUNK SPIRIT; COMBINING FLAWLESS, BODY CONSCIOUS FIT, LUXURIOUS MATERIALS AND COUTURE DETAILING WITH A WHIMSICAL COLOUR PALETTE AND PROVOCATIVE SENSE OF HUMOUR. WE CELEBRATE THE JOY OF DRESSING-UP, INJECTING GLAMOUR AND WIT INTO THE EVERYDAY; ALL WHILE REALISED IN THE MOST SUSTAINABLE WAY POSSIBLE.

THE BRAND IS A REFLECTION OF THE MULTI-FACETED NATURE OF FEMININITY IN THE 21ST CENTURY, DESIGNED TO CELEBRATE AND EXAGGERATE THE FEMALE FORM, FOR THE WEARER’S PLEASURE, NOT THE MALE GAZE.

IT HAS BEEN OUR MISSION FROM DAY ONE TO BE RADICALLY TRANSPARENT, AND CELEBRATE THE PROCESSES AND PARTNERS THAT ALLOW US TO MAKE IT HAPPEN. WE BELIEVE IN A BETTER WORLD, AND A BETTER INDUSTRY. IT IS OUR PLEASURE TO BE ABLE TO USE OUR PLATFORM TO CELEBRATE THE AMAZING HERITAGE MANUFACTURERS AND SUPPLIERS THAT WE WORK WITH, FROM WOOL MILLS, TO LACE MAKERS, SCREEN PRINTERS AND MORE. TOO MANY CRAFTSPEOPLE HAVE ALREADY CLOSED THEIR DOORS FOREVER; ITS NOT FUCKING GOOD ENOUGH, AND WE WILL DO EVERYTHING IN OUR POWER TO MAKE A DIFFERENCE.

GARMENTS ARE MADE TO ORDER IN OUR EAST LONDON STUDIO, AND WITH SELECTED LOCAL MANUFACTURERS. WE OFFER CUSTOM SIZING AND BESPOKE PIECES, SO DON’T HESITATE TO GET IN TOUCH IF YOU THINK WE CAN MAKE YOUR DREAMS COME TRUE.

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